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Today we’re talking about element number six, visual branding. When someone comes to your homepage, it’s your opportunity to make your story shine. You do this with the images, and the colors that you use, but you want to make sure that it’s consistent throughout your whole site because in the one second that someone comes to your homepage, they are already being engaged in your story.
Let me share an example of a company that’s doing a great job with their visual branding. You never get a second change to make a first impression. That’s why your homepage is so important. It’s literally your online front door. If a new visitor doesn’t like what they see, their knee jerk reaction is to hit the back button. That’s right, unfortunately a lot of people still judge a book by its cover. Your front page needs to tell a story, and you do that through visual branding.
This site, 4 Rivers Smokehouse, is brilliant at it. Does it have you drooling? I know I’m craving some smoked meat just from looking at it. The photography is fantastic. The headline brisket, 18 years to master. Yours to savor. It sounds like an experience worth trying. I love how they use parallax scrolling to guide you into their restaurant. You can see what it looks like inside, and you can tell that local is a big part of who they are. Family owned, locally made, community focused. Those three things definitely catch my attention and draw me in even further. As I scroll down more, I see their services and their menu, and people having a great time. Their visual branding is about creating an experience, not being a piece of meat. Big difference. The only negative, I don’t live close enough to this place. A plus for 4 Rivers Smokehouse in using visual branding to tell their story.
Make sure that your homepage is really telling your story. Make sure that visual branding is in place. You can download the list of the 16 elements by going to smallbizmarketingspecialist.com/episode27.
There are 16 elements the front page of your website must have in place. In this edition, we share what element #1 is. Marketing in 2 Minutes or Less: Your Online Front Door – Element #1 of 16 - Mobile Responsive Design
Element number two. Today we’re going to cover element number two, which is making sure that your home page delivers a promise.
Today, we’re gonna talk about element number three, which actually ties in with number two, which I covered last week. And that is that element number three is you need to deliver a sub-promise. A sub-promise is something that reinforces the promise that you made, such as with social proof or perhaps with customers, clients, patients, referrals, something that shows that you can deliver on the promise that you made.
Today we’re talking about element number four, which is having a call to action.
When someone visits your homepage you need to get them to take the next step and you do that through a call to action. It could be a text link, it could be an image or a button that they click, but you definitely need to have a call to action. Let me share with you an example of a site that does a really great job of doing this.
Today we’re talking about element number five, which is making sure that people can contact you. After all, if someone’s visiting your site, chances are they may want to contact you, so you’re going to want to make sure that you have multiple ways to do that. Phone, email, text, chat.
Today we’re talking about element number six, visual branding. When someone comes to your homepage, it’s your opportunity to make your story shine. You do this with the images, and the colors that you use, but you want to make sure that it’s consistent throughout your whole site because in the one second that someone comes to your homepage, they are already being engaged in your story.
Your online front door and the 16 elements you must have in place. Element number seven.
Today, we’re talking about element number seven, and that is using video on your homepage. Video is so powerful. It’s a great way to share content as well as your story. If you want to learn more about how you can use video in your marketing, go to smallbizmarketingspecialist.com/episode18.
Your online front door and the 16 elements you must have in place. Element number eight.
Today, we’re talking about element number eight, which is making sure that the home page addresses a list of problems or issues that you solve.
There are 16 elements the front page of your website must have in place. In this weekly edition, I share what element #9 is. Creating Trust with trust elements.
Your online front door and the 16 elements you must have in place. Element number 10.
Today, we’re talking about element number 10, changing content. When someone visits your homepage, they want to know that you’re active and that you’re a proponent of the product, services and content that you’re sharing. No one wants to see that you have a post that’s 10 years old. Let me share with you how you can incorporate changing content as an element on your homepage.
Your online front door and the 16 elements you must have in place. Element number 11. Today we’ll cover element number 11, having personality and being fun. If you want people to stick around on your homepage you need to add some personality to it. It’s okay to be human, people like to be entertained and it’s great to showcase your personality. Let’s look more in depth at this element and how you can incorporate it into your homepage.
Your online front door and the 16 elements you must have in place. Element number 12. Today we’ll cover element number 12. Social proof. You see, it doesn’t matter what you say about your self. That’s just beating your chest saying I’m the best at what I do. What matters is social proof. What other people are saying about you.
Your online front door and the 16 elements you must have in place. Element number 13. Today, we’ll cover element number 13, which is having a clear path. When someone visits your home page, they want to make sure that they can get the information that they’re looking for, but your business may serve different audiences, while also providing many different types of products and services. So by providing a clear path of action, the person, whatever audience they’re in, can easily find the exact product or service that they’re looking for. Let me share with you how you can incorporate this element into your homepage.
Today, we’ll cover element number 14, content upgrades. You want to use your homepage as a way to build a list. And the way that you do that gets people to raise their hand to get content that you offer in exchange for their email. Let me share with you how you can incorporate content upgrades as an element on your homepage.
Today we’ll cover element number 15, core services. Most small businesses make it really hard to find what the user is looking for. You want to showcase your core products and services right there on the homepage, so the user knows that they’re in the right place. Let’s look at how you can incorporate your core services element into your homepage.
Today, we’ll cover element number 16, the resource menu. The resource menu is the area on the bottom of your homepage where users go to get additional information, resources and links. It’s usually an area where small business owners don’t pay a lot of time or attention to. Here’s how you can incorporate this element into your homepage. Your company does so many great things, you just want to let the world know about it so you clutter up your homepage with what I call TMI, too much information.
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