Gross vs. Net – Vanity vs. Sanity
If you make $1 million but you spend $1.5 million to get it, does that make any financial sense? Listen to the podcast from “Small Business Stacey” to understand this important small business marketing money making advice: Gross is for vanity, Net is for sanity.
Marketing in 2 Minutes or Less: Gross Is For Vanity … Net is for Sanity
Listen to the podcast:
Here’s the transcript:
Gross is for vanity. Net is for sanity.
Hey, everybody. I just finished writing another chapter in my upcoming book, Small Business Marketing Made EZ. That’s E-Z. You see, a lot of small business owners struggle with marketing, but I’m here to tell you that it’s easy, and in this book, I lay out an action system that you can literally do just that. Put it into action. I just finished writing the chapter about I, which stands for investing, investing in your marketing, and this is an area that a lot of small business owners struggle with because they don’t know what to measure. What I’m about to say to you, I want you to write it on a piece of paper, stick it on your wall, and look at it every single day. This is so important.
See, most small business owners focus on the gross. How many sales did they make, or even if they’re outsourcing their marketing, they may be looking for somebody who promises to bring them in, let’s say, a million dollars of business. The thing is that what they didn’t tell you is that by investing in their program, it’s going to cost you two million dollars to make the million. That’s a bad investment. Then there’s vanity metrics. You know what I’m talking about. How many likes do you have? Well, woo hoo, you’ve got 300 new likes last week, but can you deposit those in the bank? Remember, gross is for vanity, net is for sanity.
Want to learn more about my action system? Go to smallbizmarketingspecialist.com/book, and you’ll be on the pre-list to get notified when it’s available, When you invest in your marketing and understand that gross is for vanity, net is for sanity, you’ll get your marketing into action and see much better results.
This is Small Business Stacey, your small biz marketing specialist, here to help you get your marketing done and help you become a small biz marketing whiz.