Lines Breed Lines and Height Does Matter | Cups To Gallons
Lines Breed Lines and Height Does Matter

Lines Breed Lines and Height Does Matter

Lines Do Breed Lines … If You Haven’t Noticed Height Does Matter In Event/Tradeshow Marketing

In this episode “Small Biz Stacey” will clearly illustrate while at a seafood festival why lines breed lines and why height clearly makes you stand out amongst a crowd. Listen to the podcast, you will quickly learn why people tend to gravitate and be curious when there is a line.

Marketing in 2 Minutes or Less: Lines Breed Lines and Height Does Matter

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Learn how these 2 coffee and smoothie shop owners went from $500K in debt to a 7-figure profitable business

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Here’s the transcript:

Hey, everybody. I am here at the Maryland Seafood Festival happily eating my way down from booth to booth tasting all of this amazing food. But I wanted to share two great marketing lessons that you can learn from an event like this.

If you look at the food behind me, you’ll see that the line is the longest out of any of the booths here. Now, why is that? They have literally the same menu that every other booth has here, yet people are waiting in line 45 minutes for something they’ve never even tried before. That’s because the first marketing lesson is lines breed lines. When you come up to someone, a business, something that you’ve never done business with before, are you going to go where there’s a lot of people and it seems like it’s really great or go to a booth where there’s literally no one standing there? You’re just not sure why that is or if it’s great. So remember, lines breed lines.

The second marketing lesson and why they’re probably getting a lot of attention is they have the tallest booth here at the festival (height matters), which is great marketing because it gets attention and it’s drawing people over. So remember, lines breed lines, and when you’re in a place where you need to get attention, height is important.

Well, I got to go get some more crab cakes.

This is “Small Business Stacey”, your Small Biz Marketing Specialist. Here to help you get your marketing done and become a #SmallBizMarketingWiz



About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.


About the Author Stacey and Dave Riska

Stacey and Dave Riska, aka "The Cups To Gallons Champions" are on a mission to help independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owners learn how to get into lucrative catering. They transformed their coffee/smoothie business from $500K in debt to a 7-figure profitable business (yes you read that right!) by doing catering. They're the author of "Cups To Gallons where they share the 5-step CATER system that can give you $800 a day (or more!) in profits. Join Stacey, Dave and your fellow small business owners in the FREE Facebook Cups To Gallons Group

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