How did I add thousands of extra dollars to the bottom line of my coffee and smoothie business? Watch the video below to find out.
Here’s the transcript:
Alcohol. That’s what we’re talking about today.
Hi, I’m “Small Business Stacey”, your small business marketing specialist, and I’m here to help you become a #SmallBizMarketingWiz.
Now, you’re probably thinking, what does alcohol have to do with marketing? I’ll tell you what it has to do with. It has to do with money. Specifically, adding add-ons to whatever you’re doing.
In my coffee and smoothie business, we rent out tiki bars. One of the options that we offer as an upgrade is alcohol. What’s a party with a tiki bar without alcohol? We charge extra for the service. It’s very profitable. It makes everyone have a great time. We call them “smoothies that party.”
Your homework for this week is to think how you can add upgrades and extras to your packages so you can have extra money. This is “Small Business Stacey”, here to help you become a #SmallBizMarketingWiz. See you next week!