Marketing | Cups To Gallons

Gross Is For Vanity … Net is for Sanity

April 3, 2018
/ By Stacey and Dave Riska
/ 4 COMMENTS

Gross vs. Net – Vanity vs. Sanity If you make $1 million but you spend $1.5 million to get it, does that make any financial sense? Listen to the podcast from “Small Business Stacey” to

How To Raise Your Prices – And Not Lose Your Customers!

March 27, 2018
/ By Stacey and Dave Riska

“When your price becomes your only source of difference, you’re no longer marketing; you’re liquidating your business.” — Quote seen on GKIC Facebook GroupHow did a coffee

Marketing To The Affluent: Break Through The Mindset To Get To The Money

February 20, 2018
/ By Stacey and Dave Riska
/ 1 COMMENT

I’m not gonna lie. I had a mindset issue. A mindset issue that said “Stacey, you can’t sell coffees and smoothies to the affluent. They’re not gonna buy into this Hawaiian tiki bar thing. They’re

How To Create a Small Business Marketing Plan in 24 Hours (or less)

January 2, 2018
/ By Stacey and Dave Riska
/ 2 COMMENTS

Creating a simple yet effective marketing plan for your small business does not have to be a source of overwhelming stress. A strategic marketing plan is something that will give you direction for the

Creating a Small Business Marketing Plan You Can Actually Implement

December 31, 2017
/ By Stacey and Dave Riska
/ 2 COMMENTS

Creating A Marketing Plan For Your Small Business Chances are your business isn’t going to make it. According to the Bureau of Labor Statistics’ Business Employment Dynamics, 20% of small businesses

What’s Your Big Why?

November 19, 2017
/ By Stacey and Dave Riska
/ 2 COMMENTS

Why do you get out of bed everyday to run your small business? “Small Business Stacey” shares why it’s so important to have a “Big Why”. Marketing in 2 Minutes or Less: What’s

The Only Marketing Metric That Matters

November 5, 2017
/ By Stacey and Dave Riska
/ 2 COMMENTS

The Only Metric That Really Matters Download/Listen to Podcast: Here’s the transcript: There’s a lot of metrics that you can measure in your business. Most small business owners

A Great FREE Marketing Strategy – Say Cheese

November 1, 2017
/ By Stacey and Dave Riska

So You Want A Great FREE Social Media Strategy – Say Cheese Download/Listen to Podcast: Here’s the transcript: Hey everybody, I am really excited because I just got a new car.

What Is Your Time Worth?

October 24, 2017
/ By Stacey and Dave Riska

Do You Know What Your Time Is Worth? If not, you should.Download/Listen to Podcast: Here’s the transcript:Today is such an awesome day. I am in a great mood and that’s because my

Lines Breed Lines and Height Does Matter

August 31, 2017
/ By Stacey and Dave Riska

Lines Do Breed Lines … If You Haven’t Noticed Height Does Matter In Event/Tradeshow Marketing In this episode “Small Biz Stacey” will clearly illustrate while at a seafood festival

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