Do You Have Local Marketing Muscle?
If you’ve got a storefront and/or focus on serving customers, clients or patients in a very local area, learn from “Small Business Stacey” how you can add some marketing muscle to your local marketing efforts.
Marketing in 2 Minutes or Less: Local Marketing Muscle
Listen to the podcast:
Here’s the transcript:
How can you add some marketing muscle to your local marketing?
Fairs. Festivals. Events. Even local farmer’s markets. Kids. Adults. Dogs. They’re all here. What does that have to do with your marketing? If you’re a small business owner on Main Street and beyond, where people have to come visit you, I want you to turn that around, and think about going out to the people. Doing something like this, participating in a local farmer’s market, gives you the opportunity to meet and greet and shake hands and get your products into potential customer’s hands. And once they do that, they will want to come and visit you.
So it’s very easy to do. You can set up a tent and hand out samples, and meet and greet people. Also at these kind of events, you can sell. This was a concept that me and Digital Dave did in our coffee and smoothie business. We started our business by doing these types of events and we got our products into people’s hands and they started saying, “This is so good. Where can we get it? Where is your store?” And it was a natural marketing way to get people to visit us. Very inexpensive marketing.
You can’t buy happiness, but you can buy local and that’s kind of the same.
So I encourage you to look at the fairs and festivals and events in your area that you can tap into to get some marketing muscle.
This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.
About Stacey Riska
Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.
