Pricing Strategies | Cups To Gallons

Category Archives for Pricing Strategies

pricing strategies catering

How To Price, Package and Sell Your Catering Menu

If you’re going to do catering, you need a catering pricing strategy. In speaking with independent coffee, smoothie, juice bar, ice cream, dessert and snack shop owers, they tell me they’re

Continue reading
upgrade catering marketing

Upgrade Your Catering To Make More Money

How did I add thousands of extra dollars to the bottom line of my coffee and smoothie business? Watch the video below to find out. Here’s the transcript: Alcohol. That’s what we’re talking

Continue reading
Gross Is For Vanity ... Net is for Sanity

Gross Is For Vanity … Net is for Sanity

Gross vs. Net – Vanity vs. Sanity If you make $1 million but you spend $1.5 million to get it, does that make any financial sense? Listen to the podcast from “Small Business Stacey” to

Continue reading

How To Raise Your Prices – And Not Lose Your Customers!

“When your price becomes your only source of difference, you’re no longer marketing; you’re liquidating your business.” — Quote seen on GKIC Facebook GroupHow did a coffee

Continue reading
marketing to the affluent

Marketing To The Affluent: Break Through The Mindset To Get To The Money

I’m not gonna lie. I had a mindset issue. A mindset issue that said “Stacey, you can’t sell coffees and smoothies to the affluent. They’re not gonna buy into this Hawaiian tiki bar thing. They’re

Continue reading
Supersizing Your Marketing

Supersizing Your Marketing

Why You Should Supersize Your Marketing People buy things at different price points. Should you offer your products/services at a low price point and try to upsell or should you offer the biggest option

Continue reading
>