How To Answer Questions and Concerns About Your Catering Services | Cups To Gallons
How To Answer Questions and Concerns About Your Catering Services

How To Answer Questions and Concerns About Your Catering Services

An electric car driving crazily indoors. Questions and concerns from people interested in your catering services. What do they have in common? “Small Business Stacey” shares important marketing lessons from the DC Auto Show. #CupsToGallons

How To Answer Questions and Concerns About Your Catering Services

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Learn how these 2 coffee and smoothie shop owners went from $500K in debt to a 7-figure profitable business

Here’s the transcript:

Hey kids, don’t try this at home, but definitely try this in your business. I’m here at the DC auto show and I really want to commend Audi who’s one a great example of marketing. And how you can apply this in your coffee, smoothie, juice bar, ice cream dessert, snack shop concept when it comes to catering.

You see, people are going to have concerns and hesitations. Just like maybe an electric car. Oh an electric car, it can’t go fast, it has no control. But Audi is proving that by letting you experience that. Well people are going to have questions and concerns about your catering. How are you different? Are you just dropping it off and we have to do it all ourselves? Do you clean up? Why don’t I just come and get it myself?

Food is not just eating energy. It’s an experience.

Guy Fieri 

So you have to address those concerns by being an experience. Maybe in your coffee, smoothie, juice bar shop you’ve set up your catering, and invite people in and let them experience that. You do video, you have social proof, testimonials … and don’t drive like that when you go out on a catering job. But look guys, it’s all about providing an experience so that, that’s really what they’re buying, right? They’re not buying the electric car, they’re buying the experience. So you need to showcase and help them explain what that’s all about.

All right I’m off to take a test drive because this is pretty darn cool.

This is Small Business Stacey. Your small biz marketing specialist. Here to help you learn how to get into lucrative catering so you can stop selling by the cup and start selling by the gallon.


About the Author smallbizmarketing

Stacey Riska, aka "Small Business Stacey" is a serial entrepreneur who is passionate about saving small business one marketing plan at a time. She helps small and local business owners get their marketing into ACTION and become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients/patients, MORE sales, and MORE money. Stacey is the founder of "Small Biz Marketing Specialist", THE go-to place for marketing tips, techniques and strategies that get results. She shares her exact marketing strategies that she used to transform her coffee and smoothie business from $500K in debt to a 7-figure profitable business. She's also the author of "Small Business Marketing Made EZ" where she shares the 6-simple-step plan to get your marketing into ACTION - literally and figuratively. Join Stacey and your fellow small business owners in the FREE Facebook Small Business Marketing Success Group When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn't!) and spending time with her amazing husband.

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